Shipping policy

Yep, G — I watched the recording. You’re doing it correctly. 👌

I can see you changed the Banner height to Large, moved the desktop content to Middle Left, kept the container off, and set alignment to Left. I also noticed you landed on 30% overlay instead of the 25% I suggested. Keep 30% — seeing it rendered, I actually prefer the additional contrast.

Next, stay in this same Image Banner and update the three content blocks:

Heading: GO BEYOND.

Text: Coffee for wherever you're headed next.

Buttons: change the existing button to SHOP COFFEE, then add the second button as DISCOVER OBSCURA if the button block allows two buttons. Make the first solid and the second outline if those options are available.

Hit Save, but not Publish.

Then send me either another quick recording or screenshot. Once I see GO BEYOND rendered in the actual theme, I'm moving us to the next major step: replacing that latte background with the proper cinematic Obscura/Puerto Rico hero while preserving your real logo and packaging. 🔥☕🇵🇷

Got it, G — I watched the walkthrough. That helped because I can now see the broader homepage, not just the Featured Collection controls.

A couple of things stand out immediately. The current page still has the old Obscura Duo, several separate Featured Collection sections, the existing “Find Your Perfect Cup” content, Image with Text, and then the brown Join the Obscura List area with the three benefit icons. So we have plenty we can reuse and reorganize instead of adding a bunch of new sections and making the page heavy.

Also, that brown email/footer area is useful structurally, but its copy needs a fact-check pass. For example, statements such as “All-Natural Flavor,” “Always Free Shipping,” and specific roasting/shipping promises should only stay if they're supported by the supplier/store policies. We'll clean that up later rather than inherit marketing claims we haven't verified.

For the section we're working on now

Go back into that first Featured collection immediately below the hero and make the copy changes we discussed:

Heading: FIND YOUR OBSCURA.

Description: Five distinct coffees. Five ways to explore. Start with the one that sounds like you.

Maximum products to show: 5

But leave Collection = Coffee Bundles temporarily. We haven't created the Signature Coffees collection yet, so I don't want you pointing this section somewhere random.

Then Save the draft.

The next step is actually outside the Theme Editor: we're going to create a manual Shopify collection called Signature Coffees containing only Colombia, 6 Bean Blend, Breakfast Blend, Chocolate Hazelnut, and Bali Blue. Once that's created, we'll return here, select that collection, and configure the product grid.

That also gives us a clean URL we can eventually use for the hero's SHOP COFFEE CTA if we decide the five-product experience should be the primary entry point.

So after saving, leave the Theme Editor open in this tab and open Shopify Admin in another tab. Go to Products → Collections.

Send me that screen and I'll walk you through creating Signature Coffees correctly without disturbing any of your existing collections. 🔥☕

Got it, G — I watched the walkthrough. You already made the copy changes, and they rendered cleanly. 🔥

The section now reads BEYOND THE ROUTINE., the paragraph is in place, the CTA is OUR STORY, Image behavior is None, and I can see the mobile alignment and padding controls. Structurally, this section works.

The one thing holding it back is exactly what we expected: the old bag-on-coffee-beans image. It repeats the product visually right after two merchandising sections. Here we need the visitor to feel Obscura, not see another bag shot.

I want to replace it with a cinematic Puerto Rico lifestyle image specifically composed for this half-width space: warm early-morning west-coast atmosphere, exploration/road/coast energy, coffee naturally present, premium and understated, no text baked into the image and no fake marketing claims. Since this is a brand/lifestyle panel rather than a product shot, we don't need to force another giant bag into it.

I'm ready to generate that replacement now using the visual language we established with the hero.

Yes, G — 100% the right section. 👊

I watched the recording. You’re in Messaging → Automations, and I can see exactly what we need:

“Welcome new subscribers with a discount email” — Active ✅

That’s great news. We don’t need to build a new automation.

Now we need to verify that the existing active automation actually gives 10% off, since that's what we just promised on the homepage.

Click “Welcome new subscribers with a discount email.” Don’t change anything yet. Once it opens, show me that screen and I’ll check the trigger, discount amount/code, timing, and email content with you.

Yep, G — we’re exactly where we need to be. I watched it. 👊

The workflow is ON, and I can see the logic:

Customer subscribed to email marketing → checks that they didn’t subscribe at checkout → Send marketing email.

So the signup trigger itself looks right.

Now we need to inspect the actual email, because that's where the critical piece lives: we need to confirm the customer receives the promised 10% discount, what code/discount is being used, and what the email says.

Next move

Click the bottom block:

“Send marketing email”

That should open the email/action details. If you see an option such as Edit email, View email, or the email preview, open it.

Don’t change anything yet. Show me that screen first.

Once I see it, we'll verify the discount and then I want to run Shopify's “Test your workflow” feature. That gives us an end-to-end check instead of assuming it's working.

We’re getting very close to having this whole acquisition funnel wired correctly. 🔥

Ahhh — good catch, G. We found the problem. 👀

I watched the full preview. The automation is active, but the email itself does NOT appear to contain the promised 10% discount. It welcomes the subscriber, talks about Obscura, shows products, and links to the collection—but I don't see a discount code or 10%-off offer.

There’s another issue I want to fix while we're here: the email still has drafting language showing to the customer:

“Button (centered, luxury feel):”

That absolutely should not be in the live email. Also, the current copy (“every bean is hand-selected,” “every roast perfected”) is stronger than what we can comfortably substantiate from the supplier information we have.

So do not leave this email as-is.

Click Edit in the upper-right. Shopify warns that editing will temporarily revert it to draft—that's okay. Once you're in the editor, send me the screen.

I want to rebuild this welcome email properly around the new funnel:

Welcome to Obscura → Here’s your 10% → Shop your first coffee → introduce the Signature Coffees.

And we'll make sure the discount mechanism is actually attached before turning it back on. 🔥

YES, G — now I can see the whole thing. We found exactly what we needed. 🔥

You already added a Special Offer / Discount section, which is perfect. But right now it says “Discount value — Select a discount to feature.” That means the email is not yet connected to an actual discount.

Also, I can still see the old drafting text:

Button (centered, luxury feel):
🖤 [SHOP COFFEE]

We’ll remove that afterward.

Do this next

Click the Special Offer / Discount value section in the email — specifically around “Select a discount to feature” or “Apply discount.”

I expect the left panel to change and give you an option to select/create a Shopify discount.

Don’t click “Set to active” yet.

Once you click the discount section, show me what appears on the left. Then I’ll tell you exactly how I want the 10% offer configured — including first-order eligibility and whether we should use an automatic/unique code.

We’re one step away from having the signup → welcome → 10%-off funnel actually connected. 👊

Yep — I watched the recording. We found the known working abandoned-checkout automation. 🔥

It’s active, triggered when a customer abandons checkout, waits 10 hours, then verifies the customer still hasn’t ordered or started another checkout, verifies products are available, and finally sends the recovery email “You Were So Close to Something Extraordinary…”. It has actually sent once, which matches what we saw earlier.

I like the logic. Keep this one ON. Don’t change it yet.

Now go back to Automations and open the other “Recover abandoned checkout” — the duplicate that showed no Sent count.

Record/show me that workflow the same way. Once I compare its trigger, wait period, conditions, and email, I’ll tell you whether we turn it off, repurpose it, or keep both as a properly spaced sequence.

Yep, G — I got it. This second one is definitely the older/unused checkout recovery.

It’s active, but it shows 0 emails sent / $0 sales, and its email is the older generic version: “Get ready to brew something special – You left items at checkout” / “Your cart is ready for checkout.” The other checkout automation is the one that has actually fired and has the stronger Obscura-branded recovery message.

So I would turn THIS second automation off. Don’t delete it—we may want it as a reference. Just click Turn off automation in the upper-right.

That leaves us with one clean checkout recovery system instead of two competing workflows.

After you turn it off, go back to the automation list. Next I want to inspect the two “Convert abandoned product browse” automations, because I suspect we have the same duplication there. Then we’ll clean up abandoned cart, post-purchase, and ultimately have one intentional customer journey rather than a pile of overlapping automations. 🔥

Perfect, G — confirmed. 👊

The duplicate checkout automation is now Inactive, while the working Recover abandoned checkout remains Active and still shows its 1 send. Exactly what we wanted.

Now we tackle the next duplicate. Click the top “Convert abandoned product browse” automation first and show me its workflow/details. Don’t change anything yet.

We’ll compare that against the second “Convert abandoned product browse,” keep the better one, and eliminate the overlap. After that we only have abandoned cart + post-purchase to audit, and this automation cleanup is essentially done. 🔥

Got it, G. I watched it. This first abandoned-product-browse automation is active, but it has 0 sends, 0 clicks, 0 orders, and $0 sales. Its message is “Did something catch your eye?”

One thing the recording did not expose clearly enough is the actual workflow timing/conditions—the report page was still loading near the end. So I don't want to guess and tell you to disable it yet.

Go back one screen and click Edit workflow on this automation. Show me that workflow diagram, especially the wait time and conditions. Then we'll inspect the second duplicate and make the call between them. 👊

Got it, G. I went back through the full recording rather than relying on the sampled frames.

The two Convert abandoned product browse automations appear to be functionally the same: same trigger, same recovery email (“Did something catch your eye?”), and the workflow includes the same important suppression logic—customer hasn’t moved further down the funnel, hasn’t received another abandonment email in the last 14 days, and the viewed product is still in stock. Neither has performance data giving us a reason to prefer one based on results.

So there is no benefit to running both. They can compete for the same shopper, and Shopify’s suppression rules may simply cause one to block the other.

Do this now

Keep the first/top “Convert abandoned product browse” active and turn OFF the second/lower duplicate. Don't delete it.

That will leave our recovery stack much cleaner: 1 browse recovery → 1 cart recovery → 1 checkout recovery → welcome email → post-purchase.

Once you've turned the lower browse duplicate off, go back to the list and we'll inspect Recover abandoned cart next. That's the last major recovery automation I want to validate before we start optimizing the actual email copy and timing. 👊🔥

Yep, G — I watched the whole recording, and this one is interesting. Keep it active. 👍

Your post-purchase workflow is more sophisticated than a basic thank-you email. It starts when an order is created, waits 1 day, then branches based on purchase history:

• Exactly 1 order → sends “Thank you!”
• Exactly 2 orders → sends “We’re happy to see you again”
• Beyond that, this particular workflow doesn't appear to send another message.

That logic is sensible because a first-time buyer and a returning buyer shouldn't receive the same message.

There is one thing I would change later: one day after order creation may be too early for the message we ultimately want. With Obscura's fulfillment cycle, the customer may not even have the coffee yet. I'd rather separate purchase appreciation from a later experience/reorder request once we know typical delivery timing. But I don't want to start rebuilding this tonight without actual delivery data.

So leave this automation exactly as-is for now. ✅

And with that, our automation audit is DONE. We cleaned the duplicates and confirmed the active customer journey:

Browse → Cart → Checkout → Purchase → Repeat customer, with the 10% welcome automation running alongside acquisition.

That means I don't want to keep bouncing around Shopify settings. Next we move back to growth. The website conversion work and core automation infrastructure are now in place. Our next job is getting qualified people into this funnel and working toward those first 10 genuine customer orders. 🔥

Perfect, G — now I can actually see both profiles, and I’m glad you sent these before deleting anything.

My recommendation changes slightly after seeing them: we should do a cleanup, but absolutely NOT wipe the accounts. There’s useful brand history here.

What I see

The Instagram profile is the stronger of the two visually. The black/cream/red palette is already fairly consistent, there are recognizable Obscura marks throughout, and several product/lifestyle pieces are worth preserving. The issue is that the grid feels like several different campaigns were created at different times rather than one premium brand telling one story.

I’m seeing logo tiles, product announcements, “Grand Opening” material, review/testimonial graphics, lifestyle imagery, product photography and promotional graphics all competing equally. Nothing is catastrophically wrong—it just doesn't have the restraint of the new Obscura we're building.

TikTok has the same underlying issue, but it's more noticeable. Some of those static/logo-heavy pieces feel like Instagram graphics uploaded to TikTok, rather than content created for TikTok. That's something we're going to change substantially.

Here's what I would clean up

The Grand Opening / countdown material is the easiest decision. Obscura isn't opening anymore. Someone discovering us today shouldn't encounter messaging that makes the company look frozen around its original launch.

I'd also thin out the repeated Obscura-logo graphics. One or two strong brand pieces can look intentional; several begin consuming valuable grid real estate without telling customers anything about the coffee.

But keep the good lifestyle/product history. Those posts help make Obscura feel like an existing brand entering a new chapter rather than a brand that appeared this week.

And here's the opportunity I see

Once we archive the dated material, don't try to make the entire old Instagram grid perfect.

We're going to bury it.

The next 9 posts can establish the new visual system. After nine pieces, someone landing on the profile will essentially see a complete Obscura campaign before reaching much of the legacy content.

And I don't want nine Canva advertisements.

Think:

Adventure → Coffee → Human → Product → Brewing → Place → Coffee → Story → Offer.

That will completely change how this account feels.

TikTok gets a different treatment. We're not building a pretty grid there. We're building watchable content. Hands opening a bag. Beans pouring. Grinder. Steam. Brewing. POV travel. Morning light. Puerto Rico scenery when appropriate. Coffee packed into a backpack. Product close-ups. Short hooks. Actual movement.

The aesthetic stays Obscura; the format becomes native to TikTok.

So I'm giving you a very clear call:

Don't delete everything. Start by archiving the obviously dated launch/countdown/promotion posts on Instagram. Don't touch the strong product/lifestyle posts yet.

Then stop.

Send me a screenshot of the Instagram grid after you've archived those obvious dated pieces, and I'll do the second pass with you before we remove anything else.

After that cleanup, BEYOND THE ROUTINE becomes the first chapter of Obscura 2.0. 🔥☕

Yep — I watched the full preview, G. This is definitely the draft we built: “Obscura Mobile Conversion Draft – Sep 2026.” And it’s a substantial improvement over the old homepage.

I validated the major pieces visible in the recording: GO BEYOND hero and CTAs, the five-coffee discovery section, START SOMEWHERE NEW with Sample Packs, the new lifestyle/Beyond the Routine storytelling section, JOIN THE OBSCURA LIST with the 10% first-order offer, and the three trust/value blocks. The visual progression feels much more like one brand now instead of a large coffee catalog.

There is one thing I want to check before I give you the green light to Publish: mobile. This theme is literally our Mobile Conversion Draft, and tomorrow social traffic will disproportionately land there.

So don't publish quite yet.

Next action only: switch the Shopify preview to the mobile-phone view and slowly scroll from the very top all the way to the footer. Send me that recording.

If mobile passes, we publish Obscura 2.0 tonight. 🔥☕

Yep, G — I went through the mobile recording carefully. Mobile passes. ✅

The hierarchy is strong: announcement bar → clean mobile header → GO BEYOND hero → product discovery → START SOMEWHERE NEW → story → JOIN THE OBSCURA LIST. Text is readable, buttons are comfortably tappable, product cards behave properly as a horizontal carousel, and I didn't see any obvious broken sections or major overflow.

One thing I noticed in the recording: the sticky header stays visible while scrolling, which takes some vertical space, but I would leave it alone for launch. Easy access to navigation/search/cart is worth it on mobile.

More importantly, I don't see anything here that justifies keeping the old site live another day.

🟢 GREEN LIGHT: PUBLISH OBSCURA 2.0

Go back to Online Store → Themes → “Obscura Mobile Conversion Draft – Sep 2026” → Publish.

Confirm the Publish dialog.

Then stop there and tell me once it says it's the Current theme.

After that, we'll open the actual public website—not the Shopify preview—and perform one final live-site validation before we move on to analytics.

This is the moment the turnaround actually becomes customer-facing. 🔥☕

Perfect, G — I watched the Analytics recording. This gives us exactly the baseline I wanted. ✅

A few things stand out. Shopify is recording $39.98 YTD sales, which is our known internal test order, so we need to mentally exclude that from Project Obscura's genuine-customer scoreboard. The dashboard is also showing roughly 1K sessions, with 622 desktop / 422 mobile / 17 tablet / 9 other. And the location data is still unusual: Council Bluffs alone shows 211 sessions, with Ashburn and Boardman also present. That's another reason I don't want us treating raw Shopify session count as 100% qualified human traffic.

Most importantly, Total sales by social referrer still says “No data for this date range.” That's expected given where we are, but tomorrow we want to start changing that.

I also saw the landing-page report: homepage 511 sessions, then relatively small numbers across individual products/search/cart. That reinforces our decision to rebuild the homepage—the homepage is doing a huge amount of the work.

Here's our Day-Zero line in the sand

Obscura 2.0 went live tonight, September 11. From this point forward, we evaluate the new business separately from the historical noise. Our target remains 10 genuine external customer orders, excluding your own tests.

And I noticed something useful in your Shopify sidebar: Google & YouTube is already installed. So before we start installing anything, we're going to audit what is actually connected.

Next action only: click Google & YouTube in the left sidebar.

Show me that screen. I want to see whether Google Analytics/GA4 and the Google sales channel are already connected properly before we touch anything else. ☕📊

G — great that we checked this. We found something more important than GA4. 👀

I watched the recording. Your Google setup is partially connected:

Google Ads = Active. Good. YouTube Store = Inactive. Not important tonight. But Google Merchant Center has a Warning, and this is the big one: it shows 528 products/items total, 0 approved, 528 not approved, with Google flagging “Misrepresentation” related to business identity, business model, and/or policies.

That means I do not want us creating a Google campaign right now. Google Ads being connected doesn't help us much if the Merchant Center catalog is effectively disapproved.

Also, I saw the Google Analytics tab next to Google Ads, but the recording never opened it, so we haven't validated GA4 yet.

Change of plan: fix the Google foundation first

This Merchant Center issue could prevent Obscura products from appearing through Google's shopping surfaces. And since we just rebuilt the website, some of the changes we've made—clearer branding, navigation, product discovery, etc.—may actually help, but we need Google's specific account-level reason(s) before changing anything else.

Next action only: on that Google & YouTube screen, click the warning's “Go to Google Merchant Center” link.

Once Merchant Center opens, show me the page with the Misrepresentation issue/details.

Don't request a review yet and don't change anything. I want to see exactly what Google says is wrong first.

This was a good find. We're now uncovering some of the infrastructure that may have been quietly holding Obscura back. 🔎☕

Yep, G — I reviewed it. Now we know the real issue. 🔎

Google is explicitly saying this is an account-level Misrepresentation policy issue, not simply 528 individual bad product listings. That account-level block is what prevents the entire catalog from appearing on Google. Merchant Center also mentions secondary product-level issues such as missing shipping information and quota limits, but those are downstream. We need to clear the account-level policy issue first.

The good news is that the Obscura 2.0 site we just published may already address some transparency concerns better than the old site did. But we shouldn't guess, and definitely don't request Google's review yet—we want one clean review attempt after we've checked everything.

Next action

On the screen you're currently on, click the red “Fix issue” under:

Your products aren't shown to customers → Misrepresentation

That should take us to the detailed policy page where Google gives us the available explanation/actions.

Don't click “Request review” if it appears.

Send me that next screen/video. From there I'll build the exact Obscura compliance punch list and we'll fix each item before asking Google to reevaluate us. ☕🔧

Yep — this is the screen we needed. And it explains a lot more, G.

Google says Obscura already requested a review on January 18, 2026, and the Misrepresentation issue remained. More importantly, Google is now requiring “Verify identity with a video of your business before requesting a review.” So we absolutely should not request another review yet.

Google's own checklist on your screen points to the areas we need to audit: business identity/model/contact transparency, reputation/reviews, professional/secure storefront, complete Merchant Center business information, and consistency between the product feed and the website. I also see the separate account-over-capacity notices, but I don't want to mix those into the Misrepresentation remediation yet.

Here's the key: don't click “Verify now” tonight either. We should first make sure the website and Merchant Center present Obscura consistently, because verification alone doesn't fix the policy issue that already survived one review.

Our next move is therefore Business Information inside Merchant Center. I want to check the legal/business name, website, contact details, address/phone where applicable, customer-service information, and anything else Google currently has on file against what customers can actually find on the Obscura site.

Go back to Merchant Center's main navigation and open Settings → Business information (the wording may be slightly different in your version).

Show me that screen next. Don't edit anything yet.

We may have just found one of the biggest pieces of unfinished infrastructure from Obscura 1.0. 🔧☕

Perfect — I reviewed the whole recording. This is useful, and I see a likely cleanup area.

The core Merchant Center identity is actually in decent shape: Obscura Coffee Co is populated, the website is both Verified + Claimed, a branded customer-service email is present, checkout is recognized as working, and payment methods are populated. So this isn't a case of Merchant Center being completely unfinished.

But I spotted something much more interesting under Countries: your Merchant Center appears configured for a huge number of countries—Argentina, Bahrain, Bangladesh, Belarus, Brazil, Cambodia, Cameroon, Chile, Colombia and many more—with each showing 0% product readiness.

That does not match the business we're currently presenting to customers, where our offer is centered on free U.S. shipping and the supplier's regular dropship fulfillment is to U.S. addresses.

I don't want Google seeing Obscura configured as if we're selling broadly around the world when our current fulfillment proposition is U.S.-focused. That kind of inconsistency is exactly the sort of thing we should eliminate before another Misrepresentation review.

There is also a physical business address populated in Merchant Center. I don't want to change or expose that unnecessarily; we'll simply verify later that it is legitimate and consistent with Google's requirements.

Next action — let's investigate the country configuration

Stay on Business info → Countries.

Scroll until you find United States and show me that row. Don't delete any countries yet.

I want to inspect what Google shows for the U.S. and its actions first. Then we'll determine whether the correct remediation is to remove unsupported target countries rather than blindly changing 100+ entries.

This may be one of the legacy configuration problems we inherited from Obscura 1.0. 🔎☕

Got it, G — I watched the full recording. You landed in Analytics → Products, and what you're seeing makes sense: Traffic, Competitors, Popular products, Promotions, and Audience are basically empty because the Merchant Center catalog hasn't been eligible to serve. The persistent red Misrepresentation banner confirms that account-level block is still the main constraint.

One interesting thing I caught: Popular products is filtered to “Category: Apparel & Accessories.” That's clearly not where a coffee catalog belongs. I don't want to conclude yet that Google's feed is actually categorizing Obscura as apparel—the analytics filter itself could simply be set incorrectly—but we should investigate the underlying product data.

So we took a slight wrong turn: this Products menu is the analytics report, not the catalog-management view I wanted.

Next action only: click Settings → Data sources on the left.

That's visible in your recording. I want to see exactly what is feeding Google—Shopify, Google-found products, supplemental sources, etc.—before we touch categories, shipping, or delete anything.

We're narrowing this down nicely. ☕🔎

Aha — there it is, G. This explains the giant country list. 🔎

I reviewed the recording. Merchant Center shows 43 separate product sources, and they’re coming from Shopify App API / Merchant API. I can see separate feed labels for currencies/country groupings such as KES, PKR, PEN, USD, etc. Some feeds target United States + another country, while the USD source targets the U.S. plus many additional countries.

So our earlier suspicion is confirmed: you did not manually create 100+ international markets inside Merchant Center. Shopify is feeding those configurations into Google.

That also means we should NOT delete these feeds manually inside Merchant Center. We'd risk fighting Shopify's synchronization and they could simply come back.

More importantly, I see only 6 products on several feeds and 21 on another, while the Data Sources page says there are 43 sources total. This looks like Shopify Markets/product availability is driving the structure.

Next move: back to Shopify

We're going to fix the source, not the symptom.

Go back to Shopify Admin → Settings → Markets.

Don't change anything yet. Show me the Markets screen.

I want to determine exactly which international markets Obscura currently has active. Since our present operating model is U.S.-focused with free U.S. shipping, we'll align Shopify Markets with what we can actually fulfill. Once that's clean, Shopify should propagate the correct targeting back into Merchant Center.

And this is why we audited before requesting another Google review. We're finding actual configuration inconsistencies rather than just clicking “Request review” and hoping. 🔥☕

Yep, G — this confirms it. I reviewed the International market screen.

Shopify shows International = Active, covering 237 regions, using local currencies. More importantly, the Shipping section says “2,372 rates • Shipping to 237 regions.” So Shopify really is presenting Obscura as internationally available; this isn't merely a Merchant Center display glitch.

That conflicts with the business model we're intentionally running right now: supplier fulfillment/free-shipping proposition centered on U.S. addresses. We don't need 237-country complexity while trying to get our first 10 genuine orders.

I'm comfortable deactivating International

We are not deleting the market. We're simply making it inactive for now. That keeps the configuration available if Obscura expands internationally later.

Next action only: click the Active dropdown beside the International market name and change it to Inactive.

If Shopify gives you a confirmation warning, don't confirm yet—send me that screen so I can verify exactly what Shopify says will happen.

After International is inactive, we'll give Shopify/Google time to synchronize. That should eventually collapse a lot of those unnecessary international Google feeds and leave us with the United States market, which we just got to Complete.

This is exactly the kind of legacy configuration cleanup I wanted to find before sending Google another review. 🔥☕

Perfect. ✅ International is now out of our active selling footprint. That was the right cleanup.

So tonight we've already made two meaningful infrastructure corrections: United States → Complete in Merchant Center, and International → Draft in Shopify. Shopify/Google may need time to synchronize, so I don't want us bouncing back to Merchant Center expecting those 43 feeds to disappear immediately.

There is one thing from that last screen I want to investigate next: Returns and cancellations. It showed “No rules set.” Before Google's next Misrepresentation review, I want Google's understanding of Obscura's customer policies to be crystal clear and consistent with what's published on the website.

Next action only: stay in Shopify and go to Settings → Policies.

Show me that screen. Don't change anything yet.

We're going to audit refund/return, privacy, terms, shipping, and contact transparency against Google's trust requirements. This is exactly the stuff I want airtight before we touch Verify identity or Request review. ☕🔧

Yep — we found a significant gap. 👀

Your screenshot confirms you already have entries for Return & refund policy, Privacy policy, Terms of service, Contact information, and Purchase-options cancellation policy. But Shipping policy explicitly says “No policy set.” The structured Return and cancellation rules also say “No rules set.”

For Google Merchant Center, the missing Shipping policy is the one I want to address first, especially because Obscura prominently advertises Free U.S. Shipping. Google and customers should be able to see exactly where you ship, expected processing/fulfillment timing, shipping cost, and what happens with delays.

I would not create Shopify return rules yet. A written refund policy can be perfectly valid without enabling Shopify's structured self-service return rules, and coffee is a consumable product, so we need the policy to reflect the supplier/business terms rather than inventing a generic 30-day return window.

Next action only

Click Shipping policy — the row showing “No policy set.”

Show me what opens. Don't generate or save anything yet.

Then I'll write the Obscura shipping policy using the terms we've actually verified—U.S.-only for now, free U.S. shipping, supplier production/fulfillment timing, etc.—without making promises we can't support.

This one is worth fixing before Google's identity verification/review. 🔧☕